Why is Phygital Changing Convenience & Retail [Infographic]
E-commerce and digital payments aren't quite taking over the way the experts predicted. Instead, growing swaths of consumers are shopping in-store and, oddly enough, paying in cash.
Despite over 80% of the US population sporting smartphones, shoppers aren't JUST buying online - they're using their hand-held computers to augment their in-store shopping experiences. They whip out their phone to check their store loyalty information, read product reviews, check competitor pricing or pricing trends, or even FIND the product they're looking for in the store.
Download the infographic to see the latest stats on how "phygital" experiences are changing consumer shopping behaviors.
Download the "Phygital Revolution" Infographic